[FONT=arial, helvetica]Columns may be short, but they’ve got lots of room for creativity. Anything goes ... as long as it works for readers and is replicative. Play with several formats before zeroing in on one. Study what other columnists have done (see No. 2 above, and use their work as a template. Or create a wholly new format precisely tailored to your audience and message. The key is to experiment and to have your content and format mesh seamlessly.[/FONT]
